Why enter the #insidestory awards?

We asked Roland Burton, Employee Engagement Senior Employee Communication Manager at Marks and Spencer why they entered the CIPR Inside #insidestory awards last year, and what the effect of winning highly commended has been for the team.


Which category did you enter?

Best intranet. We were highly commended and in a really strong category so we were very proud to make it through and get recognised on the evening.


Why did you enter #insidestory?

We entered the awards for our intranet because it was a project our whole team had been involved in, and it gave us a real sense of camaraderie to deliver collectively in that way. It was a project which had its ups and downs, so to be recognised externally made us all incredibly proud.


M&S screengrab

How long did it take you to put your award entry together?

I probably spent a day pulling together the content. As we had most of the detail prepared as part of the project anyway the task of actually entering was quite straight-forward. Of course we wanted to win too, so I took a bit more time making sure that we put all of our evidence in to back up our entry.


What has been the benefit for you and your team?

We had a great time at the celebration evening, but the benefits have lasted far longer.

It has hugely increased our profile, as the publicity means we’ve met numerous other organisations and practitioners to share ideas. It’s also increased our profile internally. Because our intranet is so visible, and because employees feel it’s “their” intranet, they felt they had been recognised too! It’s something everyone is proud of.


You can see a summary of Roland Burton and the team’s award entry here

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  1. Pingback: #insidestory - extended deadline | CIPR Inside

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