What do we stand for?

Great #CIPRINSIDE conference last Thursday, and it was fun to chair it.
Several nuggets that left me (re)thinking the future of IC.
The first was the fact that only half of the 130 comms pros in the room believe that IC is a profession!
I’ve heard IC being called lots of things over the years (some I wouldnt publish here) Love to hear your views.
[polldaddy poll=5569366]

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