Pulse survey results

Each month, Jenni Field (nee Wheller) shares an update with us, this month she updates us on the survey we undertook during July. Over to Jenni:


Earlier this summer we sent out a small survey to find out more about what we should be doing as a group. We did this last year as I was keen to make sure our goals and strategy were aligned to what you wanted, so doing it again this year was about giving us a measure.

pulse survey measure

Unfortunately the response rate this time around wasn’t as good as 2014 but nonetheless, it gave us some insight and I’m delighted that almost half of the people that completed the survey were non-members. Delighted because taking the time to do the survey suggests we are of interest to you and that your development in internal communication is also important.

We were more prescriptive with the questions about what you expect from us this year and we will use this next year as a benchmark. The majority of you expect to use the group to learn from other and share best practise but also to join an online community. This has already been demonstrated this year with a surge of activity in our Yammer group.

What does ‘qualified’ mean to us in internal comms?

You may already know that CPD (continuous professional development) is a big topic for both our group and the wider CIPR this year. So while it is great to see over 60% of you want to gain professional development only 22% want to get qualified – this has made me ask the question, what does ‘qualified’ mean to those of us in internal comms?

For those of you who aren’t members with us, your responses have given us more insight into what we can do for you. I know it’s hard to justify the expense when either you pay yourself or if you need to justify it in your budget but the value of joining is in what you make it. We are one group within the wider CIPR and we can help connect you with people across the industry – give you a mentor, provide free webinars on topics we know are on your agenda.  I would also like to be clear that all the events we run are not for profit. No one in the Inside group is paid for their time and we get sponsors on board to make the events happen – we design them for you based on what we know are issues for people in internal comms at the moment.

Thank you for completing our survey and giving us some insight into what we can do better and what we need to continue doing. Our focus this year remains on making an impact and events like the summer drinks later this month are designed to help give you a place to network and share best practise.

If anyone wants to find out more about anything to do with CIPR Inside please get in touch – I’m easy to find!





We ran a prize draw to win a bottle of bubbly with our survey and the lucky winner who’s name was pulled from the hat at our committee meeting on 20 July 2015, was: Michelle Ulyatt. Congratulations to Michelle and a huge thanks to everyone who took part.



Image credits: Featured image: CCO Splashbase.co


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