In Other News

I said, Hey! You! Get off on MacLeod (if your company cant get no) satisfaction!

Apologies to Mick Jagger and Keith Richards MacLeod: The video MacLeod: Mycloud

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Address To An Engagement Director

Address To An Engagement Director

Fair fa’ your honest, sonsie face, Great chieftain o’ the corporate-race! Aboon them a’ ye tak your place, HR, Comms and Brand: Weel are ye wordy o’ a grace o’er the land. The important function there ye fill, Taking a’ the flack withoot the frill, Your insights are a bitter pill In time o’ need, While thro’ your chores your artful skill Is seldom heed. The CEO when in full flight, Will kick yer arse wi’ ready sleight, Thinking yer just fu’ o’ shite, Like ony function; But soon he sees with great hindsight, Yer fu’ o’ gumption! Then, for EBITDA and ROCI they stretch an’ strive: Deil tak the […]

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How Kraft can do the UK a big favour

How Kraft can do the UK a big favour

Putting lipstick on the gorilla? I don’t think so. It will come of no surprise to anyone that mergers and acquisitions are notoriously difficult to deliver on the synergies predicted by the advisors and analysts. It may surprise most when I predict that Kraft is in a good position to buck the trend. It’s my view that M&A’s are driven by 3 key assets – brand, people & customers. Of course, none of these assets are mutually exclusive and, in fact, it’s the people within organisations that build great brands which attract and retain loyal customers and attract and retain great people. In other words, the rationale for an acqusition […]

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How Cadbury’s leaders can do Kraft a big favour

The news that yet another British titan of business is about to go into foreign ownership has been met with a collective groan from commentators. The Daily Express has even started its own campaign to keep Cadbury in British hands. I’m not going to comment on whether Cadbury should be British-owned – although do feel slightly uneasy about the idea of national champions. I’m more interested in the challenge Kraft and indeed the outgoing Cadbury management have in motivating their employees. There have already been rumours that there will be job losses. Employees have not been slow in expressing their concerns. And we know that public opinion is not currently […]

Social Media To Drive Integration of PR, Internal, External Communication? by Mike Klein

Mike Klein is a Brussels-based communications pro specializing in internal communication and its interactions with other communication and PR disciplines. A one-time manager of political campaigns in the US, Mike is an MBA graduate of London Business School, a former Senior Consultant with Smythe Dorward Lambert, and has worked with major UK companies like Barclays, Reuters, easyJet, Cable & Wireless and Diageo.

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Join us for an evening with John Smythe

John Smythe, the author of CEO, Chief Engagement Officer; Turning Hierarchy Upside Down To Drive Performance has been working on a new book on employee engagement. And he’s agreed to give us a sneak preview at the next CIPR Inside event on 17 February. John tells me the new book is provisionally titled ‘Engaging your people to drive performance and change’ and that it looks at stories from corporations, the Public Sector, Formula One and the Army. He says he will also reveal his 10 tell-tale signs of an engaged organisation. Do you need any more reasons to sign up? Okay, here’s two: it’s free we’ll give you a glass of […]

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