Making an impact – what you’ll hear about on the day

We’re really pleased to share the outline of some of the speakers’ content for our internal communication conference on 13 October, Making an Impact. This is what you can expect to hear from our brilliant line up of speakers, covering topics from diversity and inclusion to creating the compelling content to engage with people. The day is set to provide internal communicators with some new ideas to take back to work, new perspectives on old challenges and inspiration. The speakers are all excellent internal communicators, who make an impact in their organisations and continually prove the value of internal communication. There’s no sales pitch, this conference agenda is just about great internal comms in practice being shared with you.

 

So read on to find out more about what you’ll hear on the day:

 

AICC2015_CIPRinside_700x450

BOOK NOW

All Things IC – Rachel Miller, Founder

Content, content, content…

The importance of content, finding the story and making it engaging for the specific audience is critical for successful communications. With her invaluable insight as a prolific blogger and provider of great internal communication content through her website, plus her professional experience, this session is set to give us some top suggestions on managing content for our organisations.

Clarks – Sarah Purdie, Head of Internal Marketing Communications

Engaging video

Clarks was taking a strategic step to develop itself as a global brand. Reaching 15,000 employees, engaging with them, and getting their collaboration was key. Video was the channel used to achieve this. Sarah led the team to create a beautiful and engaging video, which was created by the people for the people to make an impact and help deliver this business strategy.

GSK – Janet Morgan, Director, Global content strategy and planning

Balancing diversity and consistency

Operating in highly regulated industries such as pharmaceuticals require consistency and adherence to tight controls. But how do you manage communication and engagement in such a controlled industry with a diverse and international workforce? Janet will share her experience at GSK to give us a strategic view and understanding of this complex balancing act.

Laughology – Stephanie Davis, Company Founder and CEO

Laugh more

During this interactive session you’ll find out how using humour and fun can captivate your audiences and cut through the noise to engage with employees in your organisation. After all we all remember how someone made us feel more than what they said. Using our emotional intelligence and tapping in to others enables us to connect and engage with people more effectively.

Oxfam – Saskia Jones, Head of Communications Engagement

One platform for ‘The Global Conversation’

Oxfam set out to deliver the biggest change programme in its 70-year history and to overcome the many challenges it faced and the team launched ‘The Global Conversation’ sparking rich debate and encouraging collaboration across multiple teams and regions. The intranet created a single platform to break down silos and generate good communication.

Tata Steel – Tim Rutter

Reaching offline audiences

Reaching 5000 shift-based employees across two sites is a challenge. To achieve this and drive its culture change programme, Tata Steel developed a twelve-page tabloid – The Journey newspaper which was launched in 2007. Today ‘The Journey’ is the core employee communication vehicle for the organisation and an award-winning example of how traditional channels can drive results where new shiny tools just cannot make an impact.

Wheatley Group – Wendy Jordan, Group Communications Officer

Bring your whole self to work

An employee campaign was launched to let employees know that it’s okay to be themselves at work at this housing association. This multi-channel campaign championed diversity, equality and inclusion, sending a strong message of respect and acceptance to everyone in the group. Wendy will share highlights of the campaign journey and the results as one of the key architects in this campaign about teams, diversity and equality at work.

 

We’re looking forward to a really interesting, insightful day of learning and networking.

Conferences always provide a great opportunity to reflect on what you know, what you could change and seek new perspectives for age-old challenges. Our annual conference is a popular event in the internal communication calendar, attracting internal communicators from a range of industries and backgrounds.

Logistics

When: 13 October 2015, 8.30am – 5.00pm

Where: 8 Northumberland Avenue, London

You can read more about the conference here.

Book your tickets here.

Early bird ticket sales end on 11 September so make sure you book before then.

 

And don’t forget you will earn 10 CPD points for attending this event, so it’s a great way to help you gain or retain your accredited status.cipr cpd 10 points cmyk 300dpi

Leave a Reply

Your email address will not be published. Required fields are marked *

*