Case Studies

Everyone loves case studies – they show so clearly how abstract ideas can be put into real-life action. We have a few internal communication and employee engagement examples here and some have been unnamed to keep the organisation anonymous. So if you have some examples of your work in action, share them with us all. Get in touch on email


#insidestory shortlisted entries 2016

You can see last year’s casebook here.


CIPR Excellence 2015

Internal communication campaign – winner Aircraft Carrier Alliance 

#insidestory shortlisted entries 2015

In 2015 we took a different approach to provide an insight into the shortlisted entries for everyone to see. Every entrant was asked to include a short 100 word summary of their project that would be published if they were shortlisted. From these we created the #insidestory casebook.

You can see last year’s casebook here.

#insidestory winners 2015

Tata Steel – winner – Best print magazine or newspaper

Clarks – winner – Best use of video

PRide winners 2014

Internal communication campaign – Cymru Wales – winner – Welsh Water

Internal communication campaign – Midlands – winner – spottydog communications / Leicestershire Partnership NHS Trust

Internal communication campaign – Northern Ireland – winner – Coca-Cola HBC Northern Ireland
Liquid Communications

Internal communication campaign – Scotland – winner – West Dunbartonshire Council
Working Well Together Campaign

Internal communication campaign – North East – winner – Nexus

Internal communication campaign – North West – winner – Great Places Housing Group

Internal communication campaign – South of England and Channel Islands – winner – Synergy Creative and Olswang

Internal communication campaign – Yorkshire and Lincolnshire – winner – H&H / Arco

CIPR Excellence 2014

Royal Mail – Best internal communication campaign

East Coast scarlettabbott – Coastlife – Best internal publication

#insidestory winners 2014

DWP – Best change communication programme

Crossrail -Best employee engagement programme 

ASDA – Best in house team and Best use of video (NB if you download the slides you can play the video)

CIPR Excellence awards winners 2013

Glasgow Housing Association – Best internal communication campaign 2013

Royal Mail News – Best internal publication 2013

#insidestory winners 2013

Best intranet – #insidestory 2013 – Coca Cola Enterprises

Best employee engagement – #insidestory 2013 – Essex County Council

Best internal social media – #insidestory 2013 – Gatwick Airport

Best in house team – #insidestory 2013 – NSPCC

Best Agency – #insidestory 2013 – H&H

Highly commended – Best Intranet – Marks and Spencer

Case studies 2011

Employee Engagement Campaign Torbay 2011

Soldier Magazine 2011