#insidestory awards 2017

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Introduction

The #insidestory awards 2017 recognise and reward best practice in internal communication. The awards reflect the profession and reward your hard work.

CIPR Inside is a group within the chartered body of CIPR dedicated to internal communication and employee engagement. Our judging is rigorous and our awards are hard won. We have improved the entry process to make entering the awards more simple. The awards categories and the criteria have been reviewed and updated to give you clear guidance and ensure that robust standards are maintained. A team of experts is being invited to judge.

Every entry successfully submitted will be automatically entered into the Special Judges’ award. This award recognises best practice, use of measurement and the results achieved for the budgets available.

This year there will be panel interviews for individual and team categories for those who make the shortlist. When you make the shortlist we want to meet you, talk to you and understand more about the work you have been doing and the difference it has made.

Being shortlisted is a great achievement.

Winning gives you the proof that your work is outstanding, and demonstrates to your leaders, clients and colleagues that you are among the best.

 

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Categories – 2017

1. Best internal communication campaign

A. Small up to 5,000 employees

B. Large 5,001 and more employees

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind campaign, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the campaign links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

2. Best example of employee engagement programme

A. Small up to 5,000 employees

B. Large 5,001 and more employees

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind campaign, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the campaign links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

3. Best change or transformation communication campaign

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind campaign, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the campaign links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

4. Best public sector or charity campaign

(Free to enter with another entry)

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind campaign, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the campaign links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

5. Best international campaign

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind campaign, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the campaign links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

6. Most innovative approach to an internal communication challenge

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind campaign, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the campaign links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

7. Best use of events

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind the event/s, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the event/s links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

8. Best use of video

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind the video/s, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the video/s links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

9. Best use of a digital platform

A. ESNs or social media

B. Intranet or microsite

C. Employee Apps

D. Digital magazines or e-zines

Please select your type of platform. Your category will be assessed as a digital platform, and a subcategory as appropriate.

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind the choice of channel, including tactics, creativity and innovation
  • Implementation of tactics
  • Demonstrate how the channel links to the wider communications strategy
  • Measurement and evaluation
  • Budget and cost effectiveness

10.Best print magazine or newsletter

A. Class 1 up to £50k annual spend

B. Class 2 over £50k annual spend

  • Brief and objectives
  • Research, planning and strategy
  • Rationale behind campaign, including tactics, creativity and innovation
  • Implementation of tactics
  • Measurement and evaluation
  • Budget and cost effectiveness

11. Best agency

  • Business objectives and budgets
  • Business and team strategy
  • Commitment to professionalism
  • Achievements and measures of success
  • Campaigns and projects

12. Best in house team

  • Business objectives and budgets
  • Business and team strategy
  • Commitment to professionalism
  • Achievements and measures of success
  • Campaigns and projects

13. Future Leader Award

The future leader award recognises the individuals who are making a significant contribution in their internal communication career and are considered to be future leaders of the profession.

Please submit your FREE nomination by 18.00 30 November 2016

Nomination – why you are nominating this individual for the Future Leader award?

This award recognises an individual who is set for a great career in internal communication. It recognises their achievements, performance and excellent work in internal communication to date and rewards them by giving them opportunities to advance their career with support of CIPR Inside. It aims to help individuals take the next step into leadership in communication.

Please provide 100- 150 words about your nominee. Why you believe that they are eligible for this award. We will then approach the nominees and ask them a set of questions to support their entry and include them in the judging process.

What you’ll need to include

Your contact details

Your name

Your email

Your telephone number

Your nominees contact details

Their name

Their email address

Their telephone number

Nominees questions:

  1. What do you believe makes great internal communication?
  2. What are the two things you are most proud of in your internal communications career?
  3. What do you do to keep ahead of the game when it comes to your professional development and/or being a champion for internal communication?
  4. In your view, what’s next for internal communications?
  5. What are your top tips for measuring the success of internal communication?

This part of the entry needs to be submitted by 18:00 on 14 December

 

14. Clare Latham award

The Clare Latham award recognises and outstanding individual contribution to the profession of internal communication. It is a very special award in memory of Clare Latham.

Please submit your FREE nomination by 18.00 30 November 2016

 

Nomination – why you are nominating this individual for the Clare Latham award?

This award recognises an individual for their achievements, performance and excellent work in internal communication over the course of their career.

Please provide 100- 150 words about your nominee. Why you believe that they are eligible for this award. We will then approach the nominees and ask them a set of questions to support their entry and include them in the judging process.

What you’ll need to include

Your contact details

Your name

Your email

Your telephone number

Your nominees contact details

Their name

Their email address

Their telephone number

Nominees questions:

  1. What do you believe makes great internal communication?
  2. What are the two things you are most proud of in your internal communications career?
  3. What do you do to keep ahead of the game when it comes to your professional development and/or being a champion for internal communication?
  4. In your view, what’s next for internal communications?
  5. What are your top tips for measuring the success of internal communication?

This part of the entry needs to be submitted by 18:00 on 14 December

15. Judges special award

Every entry submitted will be automatically considered for this award. It will be awarded to one entry that stands out for best practice, use of measurement and results achieved.

 

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Judging day 16 January 2017 for all shortlisted team and individual awards

Payment and fees

  • Standard: £95 +VAT (Multiple entry discounts apply. One entry £95, two entries £160.00, three entries £240.00)

Entries submitted after 18:00 GMT on Wednesday 30 November 2016 will be charged the late entry fee of £150 +VAT. (Multiple entry discounts apply. One entry £150.00, two entries £270.00, three entries £405.00 )

Late entries will be accepted until 18:00 GMT on Wednesday 14 December 2016.

It is free to nominate and enter the individual awards – Clare Latham and Future Leader

Payment options

  • Payment can be made by debit or credit card via the online entry form.

Note: The CIPR does not accept American Express.

  • Payment can also be arranged via invoice – please ensure you include a PO number on the entry form if your organisation requires one on invoices.

Invoices must be paid in full by 17:00 GMT on Thursday 15 December 2016 or entries will be withdrawn.

It is free to nominate and enter the Clare Latham and Future Leader awards.

All submitted entries will be automatically entered into the Judges Special Award category.

Submissions from the public sector or not-for-profit sector can be included the public sector category free of charge when they enter any other paid category.

  • Payment should be made by debit or credit card via the online entry form.

Note: The CIPR does not accept American Express.

  • Payment can also be arranged via invoice – please ensure you include a PO number on the entry form if your organisation requires one on invoices.

Invoices must be paid in full by 17:00 GMT on Thursday 15 December 2016 or entries will be withdrawn.

 

To read the full criteria breakdown click here

To see the rules of entry click here