#InsideAdvent – Day Three

An Ethical Christmas Carol

Most of us know the story of ‘A Christmas Carol’ written by Charles Dickens in 1843. It’s a tale of the miserly Ebenezer Scrooge and his poor treatment of friends, family and business associates including his sole employee Bob Cratchit. The story concludes with Scrooge mending his ways after experiencing a little ethical and moral guidance from the ghosts of Christmas Past, Christmas Present and Christmas Yet to Come.

Translate the story into a modern workplace setting. It’s probably the internal communicator who would be cast as the ghost of Christmas Present, acting as the trusted advisor to Scrooge, reminding him of his conscientious obligations as an employer and helping him to demonstrate more ethical behaviours to secure better employee engagement from Cratchit!

I think the story is a good analogy for the role of the conscientious moderator and mediator which many internal communicators find themselves cast into on an almost daily basis. We effectively have two clients to look after, our employer and its leadership team on one hand and the employees of the organisation on the other. Sometimes this is a tough job, particularly when you are faced with communicating poorly thought through activities, uninformed management decisions and other ‘bah humbug’ initiatives that you know aren’t quite right and which go against your personal and professional moral and ethical codes.

It’s a daunting experience to challenge decisions being made by people who are often much more senior than you and to always be the one who seems to be asking the ‘why’ questions in meetings and being the conscientious objector.  It has the potential to make you unpopular; you risk being perceived as an organisational blocker as well as potentially damaging your personal and professional reputation if you make the wrong judgement call.

What should you do when presented with such ethical dilemmas? Join us on 8 December for our free webinar ‘Inside Ethics – the internal communicators’ moral maze, which we are presenting as part of our #InsideAdvent .

We’ll be discussing:

  • The role of internal communications as an organisations’ moral conscience.
  • The key ethics issues for internal communications.
  • The dos and don’ts for ethical internal communication.

I hope to see you there. You can register by following the link below.

Season’s Greetings!



Ethics is a compulsory element of the CIPR’s Continuous Professional Development (CPD) programme. Get your 5 ethics CPD points by taking part in this webinar.

Register here https://www.eventbrite.co.uk/e/webinar-inside-ethics-the-internal-communicators-moral-maze-tickets-40779207708 to take part in the webinar.

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