Inside Story Online Awards – Past winners and case studies

Here are the past winners of the Inside Story Online Awards for the categories of ‘Best IC work’ and ‘Best IC Person or Team’ with links to the case studies of their award-winning entries.

If you have a great example of IC work, a team or people, enter the awards to have a chance to get some well-deserved recognition. The awards are open to everyone who works in internal communication and best of all it’s free to enter!

Best IC Work

January 2020 Winner – Healthcare Quality Improvement Partnership (HQIP)

Case Study –Healthcare Quality Improvement Partnership (HQIP)

The Audit Heroes recognition scheme demonstrated how success can be delivered with a limited budget and a creative mind. The judges were impressed by the clear objectives and measures set by the team, which demonstrated the success of the campaign. There was a very strong link to the business objectives and how the scheme would make improvements for patients, by showcasing the work of Audit colleagues.

The reach achieved was impressive and the team had clearly thought about how they could segment and target audiences and stakeholders to create traction. A very worthy winner!

January 2020 Special Commendation – Cox Automotive UK

Case study: Cox Automotive

The judges felt a special commendation should be awarded to Cox Automotive for their awards programme. Undertaking an awards ceremony with no external agency support is no easy feat but they demonstrated the success in terms of logistics, engagement, and the positive feedback received.

October 2019 Winner – NHS Bristol, North Somerset and South Gloucestershire CCG

Case Study – NHS Bristol, North Somerset and South Gloucestershire CCG

The judges were particularly impressed with this entry because of the innovative approach taken to develop a new set of organisational values following a merger. A range of inclusive tactics were used to engage colleagues in the development of the values in conjunction with the leadership team. This was then followed through by operationalising the values as part of colleague one to ones and appraisals in the CCG.

October 2019 Special Commendation – NHS Mid Essex CCG

Case Study – NHS Mid Essex CCG

This colleague wellbeing campaign had clear links to the external objectives of the organisation, used an impressive range of engagement and communication tactics and had good impact with a reduction in sickness absence rates. The judging panel therefore gave a well-deserved commendation for this entry.

August 2019 winner – Barking, Havering and Redbridge University Hospitals NHS Trust

Case Study: Barking, Havering and Redbridge University Hospitals NHS Trust

The judges were impressed with how Barking, Redbridge and Havering NHS Trust internal communication team were able to demonstrate how their IC campaign had a direct impact on the Trust’s success.

Using storytelling, they brought to life a very real issue at the Trust and inspired people to take action that improved patient wait and flow times, increased the number of available beds, and increased Trust performance by 12% on the previous week.

This is an excellent example of strategic internal communication that measures both outputs and outcomes.

August 2019 special commendation – Imperial College Healthcare NHS Trust

Case Study: Imperial College Healthcare NHS Trust

Imperial College Healthcare NHS Trust set very clear objectives for their half day digital showcase and achieved them. They clearly identified the issue and created an effective solution through an in-depth understanding of their audience, stakeholder buy in and encouraging employees to champion key messages.

This is a great example of how to set measurable objectives, reach employees that don’t have time to regularly access communication channels and of the impact that face-to-face communication can have.

June 2019 Winner – PDSA nominated by Jamie Angus.

Mental Health Campaign at PDSA: Mental Health Campaign at PDSA

PDSA impressed our judges by turning what can often be a ‘tick box’ exercise on mental health into something that had a significant impact on the workforce, their volunteers and the organisation. They ensured they received support from the top and they encouraged involvement from all colleagues, including their Director General, by clear and concise messaging curated by their own colleagues.

They identified their objectives and outcomes, clearly demonstrating the value of the wellbeing campaign and the impact it had on their organisation but more importantly on the people who work there. They should be very proud of what they achieved.

June 2019 Special Commendation – Sodexo

Our judges were impressed by the evidence shown towards measuring the success of the campaign. Communicating with a large workforce is never easy and the Sodexo team showed good results, and the demonstration of conversation activity resulting directly from their campaign was great to see.

The involvement of both internal and external colleagues from within the business shows the clear benefit of working with external counterparts and joining messages together.

[Sodexo exercised their right to privacy and we are unable to publish their entry as a case study]

Best IC Person or Team

June 2019 Winner – British Red Cross nominated by Addeel Khan.

Creating a Strategic Internal Engagement Team: Creating a Strategic Internal Engagement Team at British Red Cross

Our judges were impressed by the scale and ambition of this three-year strategy to improve employee engagement by getting detailed insight into engagement barriers and creating clear plans to address them.

The outcomes include a communications team that has “moved from a reactive, unplanned team…to a more strategic team that sets the agenda on internal communications.” Great work and a worthy winner.