How to get leaders to listen to you

As experienced internal communication professionals we all understand the importance of speaking the language of our ‘audiences’. So when it comes to getting the senior leadership in your organisation to listen to your internal communication advice, and understand the impact that planned communication can have, we need to speak a leader’s language.

Numbers and data can grab their attention.

This webinar is held in partnership with CIPR International and is presented by one of  the world’s leading authorities on measuring communication. Angela Sinickas will share examples of how to gather research quickly and effectively to give you credibility when making your internal communication case to your management team.

Sinickas by Salvo

Examples will include:

  • Gathering qualitative research on emerging issues.
  • Using pilot/control groups to demonstrate the difference the right communication approach can make.
  • Gathering quick survey data to show the extent of an existing communication need or the ROI of a recent communication solution.


Book your place today for this webinar which is free for CIPR Inside members and just £10 for non-members – Thursday 30 May, from 15.00 to 16.00.

Angela Sinickas, is IABC (the International Association of Business Communicators) Fellow and president of Sinickas Communications, an international consulting firm that helps organisations plan and measure successful communication.  Her clients include 23% of Forbes’ Global 100 largest corporations. She is the author of the manual How to Measure Your Communication Programs and has earned 17 IABC Gold Quills and a PRSA Bronze Anvil commendation. She has conducted workshops on communication research and planning in 30 countries and published nearly 150 articles in professional journals.


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