Going beyond employee engagement to experience

Last Thursday 15 Internal Communicators gathered to discuss all things Employee Engagement with our event partner Ruder Finn. 

Committee member, Jane Revell, was our roving reporter for the evening and has shared her highlights on the topics that took place. 

Over to Jane:

 

This month’s @CIPRInside #AskTheGuru (or #AskthGuru as I adopted! Sorry!) featured three great speakers discussing the future of work “Going beyond employee engagement to experience.”

First up Georgia Mason (@PetiteGalloise) from BT, talked about her experiences and challenges of internal communications in an organisation with over 100,000 employees, many of whom are field based. Georgia talked about the response rate and value of their engagement surveys and the challenges of having time in between surveys to act of the feedback.

Top tip from Georgia:

“Get everyone around the table, build relationships, value communications as a skilled, separate function.”

Louisa Hogarty (@LouisaHogarty) HR Director from Noble Foods (think The Happy Egg Co and Gu) was refreshingly honest and open about the challenges of genuinely engaging and involving people in the development of organisational values. She had some practical tips and challenges in regards to taking a ‘co-collaboration’ approach to defining values, particularly in regards to how difficult it can be but well worth it.

Key take away from Louisa’s talk:

“Change your culture from catching people doing the wrong thing to celebrating them doing the right thing.”

 

Lisa Pantelli’s presentation regarding employer branding was a fascinating insight into what people want and the challenges of genuinely giving our employees a voice in a world where organisations are changing like we’ve never seen before.

Lisa’s research highlighted what people really want:

“It’s an employees’ world at the moment and their expectations have risen. They want authenticity, transparency and personalisation.”

 

Catherine Nestor, Communications Consultant, said: “It was so interesting to hear how different organisations approach developing employee experience and engagement, and also where the day to day functions sits within a company. It seems there is still scope for a more joined up approach between corporate and internal communications in some places. I loved the presentation from Louisa Hogarty at Noble Foods. Her experiences really got to the heart of employee engagement – really listening. It takes a lot of time and effort but produces much better results for everyone concerned.”

“It was great to hear from both internal communications and HR professionals about the power of building a compelling employee experience.” Jo Godfrey, Head of Internal Communications, Nestlé

Daniel Penton, Principal Consultant, DP Comms: “It was a great evening hearing from three very experienced speakers in their field on the topic of going from employee experience to engagement. We really got under the skin of how companies are tackling this issue of increasing importance, with some excellent examples.”

Thank you to our three Gurus, everyone who attended and participated and to Ruder Finn for welcoming us all to their fantastic offices.

Our next #AskTheGuru events are in:

Manchester on 18 October: https://www.eventbrite.co.uk/e/ask-the-guru-engaging-remote-workers-tickets-38290125797

London on 19 October: https://www.eventbrite.co.uk/e/proving-the-value-of-ic-in-your-organisation-tickets-38035096999  

Leave a Reply

Your email address will not be published. Required fields are marked *

*