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Ask the Guru: Communicating Strategy

June 25, 2015 @ 6:00 pm - 7:30 pm

£15

*updated 25.06.15*

In 2013, the seminal MacLeod report provided convincing proof that a strong strategic narrative, delivered by visible, empowering leaders, is one of the four critical foundation stones for employee engagement. Yet a 2013 survey1 42% of employees globally know their company’s vision, mission and values. And, when asked how well their organisation does at defining and promoting their long-term purpose – 6 out of 10 managers rate their organisation at “Could Do Better” or below2

 

So how do we effectively communicate strategy in a way that engages? Hear three fantastic lightning talks from IC professionals who harnessed the power of brilliant Internal Comms to share strategic thinking with real cut-through, then join in the lively debate.

Ask the Guru: Communicating strategy

Speakers:

  • Jon Bonnick Comms Director at  BAE Systems
  • Hannah Thoresby has stepped in to replace Julie Ackley, who is unwell and unable to join us.
  • Liam FitzPatrick, Working Comms

 

£15 for CIPR Members

£20 for Non CIPR Members

Both ticket prices are subject to VAT.

Book your place here

CPD

If you’re working on your continuing professional development to earn or retain your Accredited Practitioner Status attending this event will earn you 5 CPD points.

 

References

1 Tinypulse, 2013

2 Management 2020: Leadership To Unlock Long-term Growth, CMI, 2014

Details

Date:
June 25, 2015
Time:
6:00 pm - 7:30 pm
Cost:
£15
Event Category:
Event Tags:
, ,
Website:
https://www.eventbrite.co.uk/e/ask-the-guru-communicating-strategy-tickets-17221778804

Organizer

CIPR Inside
Phone:
07834 039890
Email:
ciprinside@gmail.com
Website:
https://www.eventbrite.co.uk/e/ask-the-guru-communicating-strategy-tickets-17221778804

Venue

Manchester Business School
Booth Street
Manchester, Greater Manchester M15 6PB United Kingdom
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