Evaluation inside out – A joint CIPR seminar on internal and external evaluation

In today’s landscape, looking at both traditional and online media is not an option but a necessity. Developing a variety of research and analysis techniques – and making them easy to implement and understand by stakeholders and clients alike – is critical.

Our seminar on 7th February 2013, will provide an interesting and lively debate on practical ways of effectively measuring the media.measure-success

Kevin Ruck, Co-founder of PR Academy and Chair of the CIPR Inside Group, will talk about the new CIPR Inside Measurement Matrix. He’ll look at:-

  • What to measure (channels, content, conversations, sentiment, behaviour, ROI…)
  • How to measure these often difficult-to-pin-down elements.

Tim Zecchin, Client Services Director at Media Measurement will help
you understand:-

  • How to interpret correctly the data you’ve collected and put it in context.
  • Discuss strategies to manage the challenges you face, helping you discover what to measure and why.
  • How accurate tools are and how to blend various media research disciplines for both online and offline campaigns.

Also in this session… Precise, in their capacity as a leading provider of media
intelligence solutions, will present on:-

  • How Social Media offers PR a new and exciting source of audience insight.
  • How social media represents compelling opportunities for PR people to
  • establish a clear view of how their organisation is perceived.
  • What matters to their audience, and how the media influences them.

Places are strictly limited so don’t miss out, book today.

7TH February 2013, Bell Pottinger, 6th floor, 330 High Holborn, London WC1V 7QD,  6 for 6.30 pm to 9 pm

Click here for the Registration form for Evaluation inside out or email Marianne@forrester-
solutions.com for more details

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