Brand Engagement

Battle of the Brands – Wikileaks vs BoA

Battle of the Brands – Wikileaks vs BoA

December 19, 2010

Interesting news that Bank of America to follow the lead of Paypal and Mastercard and…

Which corporate functions understand their colleagues the most

December 14, 2010

[polldaddy poll=4248978]

Engagement is a journey

Engagement is a journey

November 21, 2010

“engagement is a journey” is often said in enterprise (often when the results of the…

The Stockholm Accords – Now What?

July 26, 2010

The Stockholm Accords are potentially a high profile endorsement of the need for a joined up approach to communication. But how to make the most of them for the greater good?

Employer Branding – Emperors New Clothes?

July 7, 2010

This August marks the golden anniversary of my working life. In 25 years, I’ve had…