Ask the Guru

What the duck? A session in creativity…

What the duck? A session in creativity…

On Thursday evening 20 IC pros gathered in Soho to learn how to unleash their creativity and channel it into their internal communications. Led by Alan Oram from Alive with Ideas, the group spent two hours sharing experiences and frustrations, understanding blockers to creativity and how to overcome them, and participating in activities designed to get the creative juices flowing. At times the session felt like therapy, as people analysed why creativity was important, what value it added, and how they do or don’t incorporate it into their everyday lives. Heads nodded in agreement around the overuse of the word ‘busy’ and what we really meant when we said it, the […]

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Ask the Guru: The challenges of being a creative communicator

Ask the Guru: The challenges of being a creative communicator

In partnership with Alive with ideas our next Ask The Guru event will be: ‘In therapy – the challenges of being a creative communicator’ Being creative in a disrupted day, with pressures on project timelines, resources and budgets can be a challenge in itself. But this doesn’t get any easier when we add stakeholders and internal customers/clients in the mix. We will discuss all these challenges and explore how we can work within these to remain creative and maintain an open mind to doing things differently. The session will consist of a short kick off presentation and then we’ll dive into some discussion and creative activities to get us thinking […]

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Storytelling: make it personal, emotive and inclusive

Storytelling: make it personal, emotive and inclusive

Last Thursday (19 May) we held one of our popular #asktheguru events at the offices of Ruder Finn UK. As one of our lead sponsors the team hosted the event for us in their fantastic new offices in Finsbury Circus, London. Their team space is adorned with this fabulous wall art.   We invited three gurus from our crop of #insidestory award winners 2016 to come and share their experiences of storytelling in their organisations. They did just that, no powerpoint in sight they practised the principles of great storytelling.   Our gurus were: John Townsend, Internal Communication Manager at The Children’s Society and this year’s winner of the acclaimed […]

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Engaging a workforce through effective storytelling

Engaging a workforce through effective storytelling

Everyone seems to be using the word storytelling to describe their work in communicating at the moment – you could be forgiven for thinking it’s some kind of fad to call what we do storytelling. After all, humans have been telling stories since the dawn of time. But like Nick Leonard, MD at Ruder Finn points out: “Every business has a story to tell, but there’s a big leap between having a narrative and embedding it across the entire company. Done well, storytelling can be a motivating and galvanizing force, and we want to learn more about how communicators are achieving this.” For many of us working in Internal Communication […]

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Beautiful sunrise over Bournemouth beach on the Dorset coast

LV= Equals great internal comms

On Tuesday 17 November, in partnership with CIPR Wessex, we are holding an event hosted by Karen Martin, LV=’s head of internal communications. The event is going to be an intensive learning event covering the hot topics of strategy, digital comms and engagement. LV= has a strong reputation in employer branding and employee engagement so this is set to be a great evening event. We spoke to Karen recently so we could share some background about Karen and understand more about the comms at LV=. Karen has been working in marketing and communication for over 25 years, mainly in financial services with organisations such as Zurich, the Royal Bank of […]

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Startup Stock Photos

Communicating strategy, what the gurus shared

On 26 June 2015 we held an Ask the Guru event in Manchester. Committee members Hannah Thoresby, Gemma McCall and Advita Patel organised the event and Advita has kindly shared some of the key points form the discussion with us here. Over to Advita: On Thursday evening, 15 communicators gathered at the second Ask The Guru event to be held in the Manchester, to find out top tips from ‘gurus’ on how strategy can be embedded into an organisation successfully. Understand your audience The evening was kicked-off by Jon Bonnick, Communications Director from BAE who spoke passionately about removing management speak and keeping it simple. At BAE they summarised a 40-page […]

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