Awards categories & process 2016

The deadline for entries has now passed. The awards party is on 25 February and we’ll announce the winners then. 2017’s awards will open in October 2016.

Share best practice. Measure your effectiveness. Evidence your impact. Win an award.

 

The #insidestory awards 2016 are now closed for entries. But read on to see what the process is and help you to prepare for the 2017 awards.

Step 1. Choose your category

The awards categories are:

1. Best example of employee engagement

1. SME (up to 1000 people)
2. Small (1-5k people)
3. Medium (5-10k people)
4. Large (10-50k people)
5. Extra large (50k+ people)

2. Best change or transformation communication campaign
3. Best public sector or charity campaign
4. Best internal event
5. Best use of video
6. Best intranet or enterprise social network
7. Best magazine or newsletter (Choose: a. digital, or b. print, or if it’s both submit two entries). The budget splits are annual spend.

1. Under £10,000
2. £10,000-£50,000
3. £50,000-100,000
4. £100,000+

8. Most innovative approach to an internal communications challenge
9. Best in-house team (1-6)
10. Best in-house team (7 and more)
11. Best agency
12. Clare Latham award for the best individual contribution to internal communication

13. Future Leaders award

Read here about Clare Latham, her legacy and why ScarlettAbbott wanted to create this special award in her memory.

Step 2. Gather your work and evidence. Compile your entry.

What you should include in your award entries

All award entries should demonstrate work undertaken in the last 12 months, consist of no more than 1,500 words (you don’t need to use all of them, this is the max) for the award entry, plus your company logo and a 100 word award entry summary to be published if your entry is shortlisted.  If it will benefit your entry, please also provide images, PPT or video to support your entry/ies.  Please provide links where needed and ensure you send files no larger than 5MB.

 

If you need to submit printed, image or video files as part of your entry and this cannot be included via a web link please email us at ciprinside@gmail.com and we’ll work with you to find a suitable solution.

Have a look at some past entries and the shortlist casebook from 2015 to see what others have done.

#insidestory awards are open to all to enter

We reach a global audience, often the businesses and organisations work across continents. International entries are welcome across any of the categories, and should be submitted in English.

We welcome entries from all, you do not need to be a CIPR member to enter these awards.

 

Show the impact you made

CIPR Inside is committed to communications excellence.  The judges really want to see evidence of outputs and outcomes.  An explanation of both are below:

Outcomes are the changes, benefits, learning or other effects that happened as a result of the activity you undertook.

Outputs are the tangible objects, services or facilities created by your work, and are usually quantifiable.

 

The categories and criteria

 

Best example of employee engagement

  • This year we have created sub-categories to make it easier to measure employee engagement in different sized organisations and to better compare similar challenges
  • The programme brief and strategy – summary of the situation that clearly identifies the communication challenges, supported with relevant data. An explanation of what the overall aim for the programme was  and how it was developed
  • Objectives – summary of the measurable objectives set that flows from the challenges identified and the strategy developed
  • Tactics – detailed description of all the tactics used including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how results were measured, including data for outputs and outcomes that are related to the communication and business objectives set

Best change communication campaign

  • The programme brief and strategy – summary of the situation that clearly identifies the communication challenges, supported with relevant data. An explanation of what the overall aim for the programme was  and how it was developed
  • Objectives – summary of the measurable objectives set that flows from the challenges identified and the strategy developed
  • Tactics – detailed description of all the tactics used including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how results were measured, including data for outputs and outcomes that are related to the communication and business objectives set

Best public sector or charity campaign

This is a special category for charitable, not for profit or public sector organisations to enter. It is a dedicated award which puts a spotlight on great work, delivered with limited budgets in challenging environments. If your work fits the bill, enter it here. It may also fit in one of the other categories too – and that is absolutely fine, you can enter your work into two categories. For example, your work could be in change communication and entered here too, or employee engagement and here. Any questions, please get in touch.

 

  • The programme brief and strategy – summary of the situation that clearly identifies the communication challenges, supported with relevant data. An explanation of what the overall aim for the programme was and how it was developed
  • Objectives – summary of the measurable objectives set that flows from the challenges identified and the strategy developed
  • Tactics – detailed description of all the tactics used including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how results were measured, including data for outputs and outcomes that are related to the communication and business objectives set

Best internal event

  • The channel – summary of how the channel was used as part of a broader communication strategy
  • Objectives – summary of the measurable objectives set for the specific use of the channel
  • Creativity – an explanation of the creative process used in developing the channel, including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how the impact of the channel was measured, including data for outputs and outcomes that are related to the communication and business objectives set

Best use of video

  • The channel – summary of how the channel was used as part of a broader communication strategy
  • Objectives – summary of the measurable objectives set for the specific use of the channel
  • Creativity – an explanation of the creative process used in developing the channel, including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how the impact of the channel was measured, including data for outputs and outcomes that are related to the communication and business objectives set

Best intranet or enterprise social network

  • The channel – summary of how the channel was used as part of a broader communication strategy
  • Objectives – summary of the measurable objectives set for the specific use of the channel
  • Creativity – an explanation of the creative process used in developing the channel, including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how the impact of the channel was measured, including data for outputs and outcomes that are related to the communication and business objectives set

Best digital magazine or newsletter (Choose: a. digital, or b. print, or if it’s both submit two entries) a. digital, b. print*)

  • We have created sub categories so that entrants are able to showcase creativity within the constraints of a number of budget ranges
  • The channel – summary of how the channel was used as part of a broader communication strategy
  • Objectives – summary of the measurable objectives set for the specific use of the channel
  • Creativity – an explanation of the creative process used in developing the channel, including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how the impact of the channel was measured, including data for outputs and outcomes that are related to the communication and business objectives set

*Please send us two copies of each issue of your printed magazines that you would like our judges to review. Email us for postal details. ciprinside@gmail.com or call Katie on 07834 039890. We cannot return these copies.

Most innovative approach to an internal communications challenge

This new category has been created to showcase problem-solving, innovation and creative thinking. If you think you’ve done something different, taken a new approach and your work fits the bill for this category, enter it here. It may also fit in one of the other categories too – and it is absolutely fine to enter your work twice. For example, your work could be in change communication and entered here too, or employee engagement and here. Any questions, please get in touch.

  • Outline the challenge, the connection to the wider communications strategy and the impact of the challenge. An explanation of what the overall aim for the programme was  and how it was developed
  • The programme vision and strategy – summary of the plan you put in place, that clearly identifies the communication challenges, supported with relevant data.
  • Objectives – summary of the measurable objectives set that flows from the challenges identified and the strategy developed
  • Tactics – detailed description of all the tactics used including illustrations as appropriate
  • Budget – summary of actual costs and other resources used, such as the number of people involved in the programme. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – an explanation of how results were measured, including data for outputs and outcomes that are related to the communication and business objectives set

Best in-house team (1-6 members)

  • The team – brief background for the team/agency and the core values established for internal communication management
  • Achievements  – summary of the top achievements of the team/agency in the last two years supported with relevant evidence
  • Creativity – an explanation of the creative processes used in a range of campaigns, including illustrations where appropriate
  • Budget – summary of actual costs for campaigns highlighted above. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – a summary of the approach taken by the team, to conducting research and examples of the communication and business outcomes achieved

Best in-house team (7 and more members)

  • The team – brief background for the team/agency and the core values established for internal communication management
  • Achievements  – summary of the top achievements of the team/agency in the last two years supported with relevant evidence
  • Creativity – an explanation of the creative processes used in a range of campaigns, including illustrations where appropriate
  • Budget – summary of actual costs for campaigns highlighted above. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – a summary of the approach taken by the team, to conducting research and examples of the communication and business outcomes achieved

Best agency

  • The team – brief background for the team/agency and the core values established for internal communication management
  • Achievements  – summary of the top achievements of the team/agency in the last two years supported with relevant evidence
  • Creativity – an explanation of the creative processes used in a range of campaigns, including illustrations where appropriate
  • Budget – summary of actual costs for campaigns highlighted above. Demonstrate your value for money and delivering results within your budget
  • Outputs and outcomes – a summary of the approach taken by the agency, to conducting research and examples of the communication and business outcomes achieved

Clare Latham award for the best individual contribution to internal communication

  • The individual – You can either nominate someone, or yourself for this category. Include a brief background of the nominee’s internal communication experience and personal values for internal communication management
  • Achievements  – summary of the top achievements in the last five years supported with relevant evidence
  • Professionalism – evidence of commitment to professional standards and contribution to development of internal communication as a strategic function in an organisation or for a client
  • Creativity – an explanation of the creative processes used in a range of campaigns, including illustrations where appropriate
  • Outputs and outcomes – a summary of the approach taken by the individual to conducting research and examples of the communication and business outcomes achieved

The Future Leader award

  • The individual – You can either nominate someone, or yourself for this category. Include a brief background of the nominee’s internal communication and employee engagement experience and personal values for management including how long they’ve been working in the profession
  • Achievements – summary of the top achievements supported with relevant evidence
  • Professionalism – evidence of commitment to professional standards and contribution to development of internal communication as a strategic function in an organisation or for a client
  • Creativity – an explanation of the creative processes used in a range of campaigns, including illustrations where appropriate
  • Outputs and outcomes – a summary of the approach taken by the individual to conducting research and examples of the communication and business outcomes achieved

Step 3. Prepare your award entry to submit before the deadline

 

Checklist:

  1. Name of the organisation and/or organisations who are entering the awards. Is it an agency and client joint entry? If so please tell us.
  2. Your name and contact details are included.
  3. Your entry ticket order number – when you buy your ‘ticket’ on eventbrite you’ll be given an order number – put this on your award entry.
  4. Name the category / categories you are entering including the size of your organisation  or budget for the employee engagement or magazine or newsletter entries.
  5. Include your supporting information as links or additional files? We can work with you to use file transfer sites to get your larger files to us.
  6. Include your logo and your client’s / partner’s if this is a joint entry.
  7. Include your 100 word summary of the award entry that can be published. Include the challenge, what you did to overcome it and the outcome. You do not need to include confidential details such as budgetsin this summary but make sure it gives everyone a good idea of what you did.
  8. Your award entry, proof read, spell checked and ready to go.

 

Deadline for entries midnight 20 November £95 + VAT to enter

Late entries from 21 – 18.00 on Friday 27 November, £115 + VAT to enter

Submit your entry by email to ciprinside@gmail.com

We will acknowledge receipt of your award entry by email. If you do not receive an acknowledgement or have any queries about your submission, please call Katie Marlow on 07834 039890 or email ciprinside@gmail.com

Step 4. Pay for your award entry

This year we’ve added in a discount for multiple entries, as we have found some of you like to enter two or three awards.

So here goes, your guide to what you pay:

EARLY DEADLINE 23.59 20 November 2015
Number of entries Price + VAT
One £95 + VAT
Two £160
Three £240
LATE DEADLINE 18.00 27 November 2015
Number of entries Price + VAT
One £115 + VAT
Two £200
Three £300

 

Select the correct submission ticket for you and your entries.

PAY HERE

 

Any questions about payment, please email us ciprinside@gmail.com or call Katie Marlow oon 07834 039890

Your payment must be processed by 20 November and 27 November respectively for your award entry to be fully submitted for judging.

 

Step 5. Submit your entry

Double check steps 3 and 4, and send us your award entry.

Email to: ciprinside@gmail.com

Step 6. Relax

You’ve done the hard bit, now just follow us on twitter, join the LinkedIn and Yammer groups, and look forward to the evening party and celebration.

Meanwhile our team of judges will independently score the entries using a 10 point system for each bullet point (1 is low and 10 is high). An adjudicator will then work through the judging scores and rationale with the judges to determine the finalists and winners. All judges assess the entries in confidence and sign agreements stating that they will not to disclose the contents of entries.

Five entrants will be shortlisted in each category.*

There will be one winner and two highly commended awards in each category.*

 

*This will be determined by the quality and level of entries received. For example, if there is just one entrant in one category, a decision will be made with the judges and adjudicator on the quality of the work submitted and if this entry deserves merit despite being the only entrant.

 

Step 7. Have you been short-listed?

We’ll let you know if you have been short-listed or not by mid-January 2016.

Book your party tickets.

 

Step 8. Wait patiently…

The winners will be announced at the awards ceremony on Thursday 25 February 2016 in Central London. More details will be announced about the awards party very soon.

Any queries please email us ciprinside@gmail.com or call Katie Marlow on 07834 039890

 

Step 9. Join the party and find out who are the winners

This year’s party is in Central London, details will be announced very soon.

Put the date in your diary and join us for drinks and food reception and find out who this year’s #insidestory winners will be.

Thursday 25 February, for a drinks, food reception and awards presentation ceremony.

 

There will be plenty of food and drink with lots of time to network, celebrate and relax.

 

Individual tickets will be available through Eventbrite. More details about the event will be announced on our website soon.

 

If you would like to sponsor the awards, and be a part of this year’s presentations, we have a range of categories and options available.

 

If you have any queries please email us at ciprinside@gmail.com or call Katie Marlow on 07834 039890