Ask The Guru – Newcastle

Join Luminous for our Ask The Guru event in Newcastle-upon-Tyne (exact location TBC).

Newcastle 25 April:

From informing to engaging: the role of design and content in driving engaging and authentic communications

The role of both internal and external communications is moving from a broadcast, top-down mode to playing a vital role in driving engagement and becoming a platform for leadership to share vision, values and what sets them apart from others.


In a world where free time is at an all-time low coupled with information overload at an all-time high, how do you create communications that win hearts and minds to inspire your audiences to follow and advocate?


In this interactive session, we will share with you some of our thinking around creating authentic and engaging communication that feels human and inspiring. We will explore two main areas:


– The role of design and content in engagement

With sometimes limited resources, how can you optimise your existing channels and use brilliant creative and content to attract more attention and drive engagement?


– The importance of measurement

How do you ensure you are constantly measuring the impact of your communications in driving behavioural change, perception and advocacy?


We will share some of our best practice approaches and provide some pragmatic insights and examples.

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