How to ACE award entries

With just over four weeks until the #insidestory awards deadline on 21 November, we’ve put together some top tips for getting the best from your award entry, for any of the 12 categories in this year’s awards. Have you got any pointers to add and share? Comment below and we’ll add your’s to the list.

Good luck everyone, we’re looking forward to receiving your entries in the next few weeks and most of all reading all about the great work you’ve been doing.

Ace your award entry

Ace your award entry

Top tips to ACE your award entry

Consider these simple points when you put your award entry together:

  1. Why did you need to do this activity? What was the problem or situation you needed to change?
  2. What did you set out to achieve? Did you do it? Did you deliver the objectives? Or more simply, what changed or what do people do differently as a result of your campaign? Be honest too. What worked well, and what didn’t?
  3. How did you do it – ok what did you actually do to make the change? Which tactics did you use?
  4. Who did you need to get on board to make the project work? Who rose to the challenge? There’s always people needed to make something happen.
  5. When did you do it – the timeline start to finish. We’re looking for projects undertaken in the last 12 months, but they may not have taken the whole year.
  6. Where did you do it – one office, a group of stores, national, remotely or did you need to go global?
  7. How much did it cost? So often we don’t have much of a budget for internal campaigns, but please disclose yours in your award entry. It’s confidential and it helps us to understand the boundaries of your project.
  8. Be clear and keep to the brief. Check out the criteria. You’ve only got 1,500 words – it seems a lot but it’s a little over a three of pages of A4, not a lot. Keep it brief and keep your language simple so your message sings from the page.
  9. We really shouldn’t have to mention this one, but when we’re on a deadline it’s so easy to miss a typo, dodgy grammar and corporate jargon that has crept in. Get someone with a fresh pair of eyes to proofread your entry before you send it.
  10. This year we’ve asked everyone to include their company logo and a 100 word summary with their award entry. This will enable us to publish brief case studies for the shortlisted entries and share your best practice. So you decide what you want to include and be shared with your peers.
  11. Have you submitted your entry by the deadline? It’s midnight on 21 November for the early deadline, and late entries will be accepted until 6pm on 28 November.
  12. Have you paid for your entry? It’s only £85 + VAT and can be paid by card on line. If you can’t pay by card drop us an email and we’ll send you an invoice. Pay for your award entry here.

Got a tip to share? Comment below, Tweet, LinkedIn, Yammer, or email us to share it.

Good luck!

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