Committee 2019/20

Every member of the CIPR Inside committee is an internal communications professional. They each bring their experience, knowledge, skill, ideas and contacts to the group. Together they run the group and make it what it is in their spare time.

They organise events, the conference and awards. They work on developing new ideas, finding and sharing information and research and ensuring the group remains at the forefront of industry knowledge. They also make a commitment to CPD, following a path of development ensuring their knowledge is current and leading our group with best practice.

Being a part of the committee presents some amazing opportunities to add to your skills set, experience and knowledge bank.



Chair: Advita Patel FCIPR Chart.PR

Advita is a self confessed @commsrebel who has worked across education, transport, energy and public sector organisations with mostly hard-to-reach / remote workers.  She thrives on supporting businesses and people to be at their best by revolutionising the way they communicate. In her most recent roles she has worked on large-scale transformational and transition programmes at multi-national organisations.

Advita started her career in Internal Communications almost 14 years ago after she completed her Masters in Strategic Marketing. As a trained mentor/coach, in her spare time, she coaches individuals who are starting in their communications career. She’s a fellow of the CIPR and has recently completed her IC Diploma with PR Academy. Advita is also a keen blogger and regularly documents her learning via her blog: 

Advita is a Chartered Practitioner with CIPR UK and was named as a Future Leader on the Northern Power Women List in 2018 for the contribution she has made to communications in the North.


Vice-Chair: Helen Deverell MCIPR

Helen Deverell is an independent internal communications practitioner with 11 years of experience in both agency and in-house roles. She set up her consultancy in 2016 and helps organisations listen to their employees and understand how they can improve their internal communications. She does this by conducting internal communication audits, creating strategies, running workshops, supporting change projects and delivering internal communication programmes, campaigns and materials.

Helen regularly judges awards and has spoken at events and on webinars on the topic of internal communication. She also blogs on her website, sharing her insights on topical issues in the profession. Her work has featured in publications and websites including, CIPR Inside,, and

In 2017, Helen contributed to the CIPR Inside Making it Count research, which investigated the strategic value and effectiveness of internal communication.


Treasurer: Martin Flegg MCIPR Chart.PR

Martin has worked in public and private sector communications in central government departments, higher education and financial services for 20 years, mainly in corporate, change and programme level communication and management roles. He specialises in internal, change communication and employee engagement and is currently an interim internal communications manager and consultant at the University of Bradford.

Martin believes that at its core, internal communication is people communication and the most effective communication methods within organisations emulate how people instinctively communicate. He particularly enjoys working with senior and executive teams to create really impactful people communication that enables organisations to achieve their business objectives. He regularly blogs about internal communications at

He is a CIPR Chartered PR Practitioner, a certified member of the Institute of Internal Communication and completed his CIPR Internal Communication Diploma in 2011.



Secretary: Jenni Kampf MCIPR

Jenni is Senior Communications Officer with Cardiff University, focusing on internal communications.

With 15 years’ experience in communications roles, Jenni is passionate about improving employee experience through increased engagement and targeted and consistent communications.

Jenni is a relatively new (but very enthusiastic) blogger, with enabling her to share her thoughts on internal communications and employee engagement, and to drive discussions around the subject.

Outside of work, Jenni is learning to play roller derby, plays clarinet in a local orchestra, and enjoys exploring the Welsh countryside with her family.

Jenni completed the CIPR Internal Communications diploma in 2015.




Dan Barley MCIPR 

Dan specialises in change communications, with more than 15 years’ experience, working both in-house and as a consultant. He has built a reputation as a creative thinker who is prepared to challenge conventional wisdom about how to influence people at work.

Dan works for Schroders Investment Management, managing the internal communications practice across a busy portfolio of change programmes. Previous roles include senior consultant at Willis Towers Watson, and Head of Creative Services at the UK Government’s Central Office of Information.


Dan Holden MCIPR 

Currently working for Which? as a Senior Internal Comms Officer based in Bristol Dan has over five years experience as an internal communications practitioner, supporting both office and remote workers. Having completed his CIPR Internal Communications Diploma back in 2015 with the PR Academy and going on to receive his PR Practitioner accreditation in 2016 he is exploring the close links that exist between internal and external PR by studying on the CIPR Professional PR Diploma.

In addition to his day job, Dan is a uniformed volunteer within the Royal Air Force Air Cadets, not only supporting the wide range of training opportunities that the organisation provides to young people but helping to deliver local PR activity. When he has some spare time he enjoys making the most of living in the Cotswold’s by taking part in archery, hill walking and supporting participants on the Duke of Edinburgh’s Award Scheme.


Debbie Aurelius MCIPR

Following a successful career in learning and development, Debbie discovered a passion for internal communications five years ago. Since then she has defined and implemented effective communications strategies to support multi-national digital transformation and operating model changes. She has also led employee engagement strategies which delivered significantly increased engagement scores, across multi-national teams, for a global financial services company.

Last year, Debbie moved from an in-house role to become an independent practitioner. She’s currently sharing her communications and engagement expertise with leaders across a variety of sectors, including education; technology, finance and membership organisations.

Debbie recently passed the CIPR Internal Communications Diploma with distinction and is aiming to become an accredited practitioner this year.





Fa is the Senior Employee Communications Manager EMEA & APJ at Workday, where she acts as a strategic advisor and point of contact for messaging to employees.

After studying English at the University of Oxford, Fa began her career in marketing. She worked in the Netherlands as a contractor for three years in a variety of industries ranging from non-profit to tech, and is a CIPR-accredited practitioner. Passionate about the arts (notably film and ballet), her other hobbies walks with her dog, weight-lifting and all things geeky.



Katie Marlow MCIPR Chart.PR

Katie is an award-winning communication specialist with nearly 20 years’ experience. She is results driven and focused on making an impact with the organisations she works with. She specialises in internal communication, taking an inside out view of communication to help workplaces work better for business success.

Katie loves uncovering the complexity in organisational communication and understanding the different dynamics that can be found between leadership and employees in the workplace, then designing simple and creative solutions for different challenges.



Marie Dunaway ACIPR

Marie has over 10 years’ experience working in communications, focussed on internal and change communications, campaigns, digital, stakeholder engagement, parliamentary relations and strategic communications.

Marie has worked in a number of government departments, agencies and public sector organisations at national and local level. She leads internal communications at the Education and Skills Funding Agency (ESFA), an executive agency of the Department for Education, that’s accountable for funding education and skills for children, young people and adults. Marie has a keen interest in strategic planning, and is the agency’s lead on communications insight, measurement and evaluation. With a passion for learning and development, Marie has designed and led communication upskilling programme further professionalising communications in her team.

Outside of work, Marie is a Les Mills group exercise class instructor. Teaching fitness creates lots of different opportunities to engage and motivate people to enjoy keeping fit so she finds there are lots of transferable techniques between her work!


Noel Armstrong MCIPR

Noel has 20 years’ experience as an events specialist, starting his career in sales for large B2B exhibitions and conferences, before moving into event management and conference production – more recently working as a freelancer and contractor through his own company, Events Energy Limited.

After developing a keen interest in communications work, Noel has spent the last few years studying for CIPR qualifications, achieving a distinction pass for both the Advanced Certificate in Public Relations and the Specialist Diploma in Internal Communication. Noel is looking to transition his career to internal communication and play an active role within CIPR.



Pauline Foster MCIPR

Pauline’s communications career began in PR, before moving into marketing and ultimately internal communications, working in-house and in agencies roles. This year she celebrates 20 years as an independent internal communications consultant, during which time she’s gathered wide-ranging expertise and experience in designing and delivering internal communication strategies and plans for clients across a multitude of industries and sectors.

She’s an award-winning communicator, most recently being recognised for her work with Peterborough City Council, and has a MA with commendation for Internal Communications Management, Kingston University and a CIM Diploma in marketing.  Just over a year ago, Pauline introduced ‘Who’s who in IC’, a global platform for internal comms professionals to share insights into their world. To-date she has published over 30 profiles, with contributions from all levels and backgrounds. You can read more about Pauline’s knowledge and experience via her blog:

Outside of work, Pauline is an organising member of the Peterborough Women’s Development Community (PWDC), a group whose aim is to provide free learning and development for local women, businesswomen and entrepreneurs, in every industry and at every stage of their journey. Pauline is a lover of soul music and all things Italian, and likes to spend as much time as possible attending concerts and visiting Italy.


Sara Tehrani ACIPR

Sara has been with VMA Group for 4 and a half years, recruiting in the internal communications sector. She joined the team as a researcher and now heads up the internal communications permanent practice. Working across a range of sectors and levels she has a great insight into the internal communications function and the development of the discipline. She is one of the leading consultants on VMA Group’s internal communications survey, Inside Insight, one of the largest industry research pieces into internal communications.
Sara has a degree in English and Communications from Kings College London as well as a CEBA in Business Management. Outside of work she loves to travel and tick off ‘go-to’ places from her list and try different world foods.



Trish Macready MCIPR

Trish has more than 15 years’ experience in internal and change communications, stakeholder engagement and media relations. Trish has worked for a variety of government departments and agencies in Australia and the UK, including Centrelink, HM Revenue & Customs, Home Office, the Independent Chief Inspector of Borders and Immigration and the Department of Energy & Climate Change.

Trish is responsible for internal communications, employee engagement, campaigns, insight, planning and evaluation at HM Courts & Tribunals Service, a Ministry of Justice executive agency with over 15,000 employees across the UK.


Trudy Lewis MCIPR Chart.PR


Trudy has over 18 years’ experience as a communications professional and focuses on strategic internal communications, employee engagement and communications for change programmes. She has supported a number of leading organisations in industries such as retail, hospitality, rail and construction, delivering the right level of communication aligned to the business and its priorities.

Trudy is passionate about the vital role of communication within business and the impact it can have in improving engagement, performance and advocacy. She also loves that as part of CIPR Inside she is able to join others to champion best practice across the industry. Trudy has an MA in communication management, is a chartered PR practitioner and an executive coach. When she isn’t working Trudy loves to travel and practice photography.


Sam Butterworth ACIPR 

Sam has spent just over six years in the world of internal communication and engagement – having initially specialised in student engagement, Sam went on to undertake more strategic roles in higher education, leading on employee engagement initiatives and supporting large-scale change programmes.

After spending five years working in higher education, Sam recently joined EMIS Group, an IT company in the healthcare sector, as the Communications & Engagement Manager. Sam is responsible for managing and developing all the internal communication channels with overall strategic oversight, enhancing employee engagement, and leading the company’s corporate social responsibility programme.

Sam enjoys unpicking complex organisational challenges and developing communication strategies based on rich insight. He strongly believes in the role of internal communications and engagement as a core function that can support businesses as they adapt to the ever-changing workforce.

In 2018, Sam completed the CIPR Specialist Certificate in Internal Communications, supported by the PR Academy, and plans to enrol on to the Diploma later in the Autumn of 2019.

Twitter: @SamGButterworth

Marsha van Moorsel 

Marsha began her IC career seven years ago by pioneering the internal comms function at the Royal Institute of British Architects. Since then she’s worked at Tullow Oil and AXA UK as a consultant and as an Internal Comms Manager. Recently she’s had the opportunity to focus her job more on employee voice and experience by building and managing a community of 70 employee reporters across the business, running focus groups and developing insight to help the team better serve the business.

Prior to the world of IC, Marsha has also worked in admin for Arts Council England and as a Youth Worker in Canada, always with a keen interest in creating a better work environment. Marsha has completed the CIPR Certificate in Internal Communication from the PR Academy in 2012 as well as the Black Belt Pro and Black Belt Pro Advanced.