What makes up a ‘job’?

Each month, Jenni Field (nee Wheller), Chair of CIPR Inside shares an update with us. Here’s her latest post:


At the summer drinks for CIPR Inside last week (Wednesday 26 August) I had some great conversations with some old faces and some new.
For a while now I’ve been thinking about the balance of work/life and also what makes up the job you do. More and more I hear people talk about their lack of time to do anything and when our focus is on CPD it’s easy for this to fall off the list at work.
So after some discussions on Wednesday, it got me thinking – what makes up a normal day at work? And why do people keep saying they don’t have time to do the things that are part of their job?

I’ve wasted a day in meetings

Part of your job is having meetings. We need them to discuss how to move things forward, to discuss issues we are having and to make decisions with stakeholders included. It is not a waste of time as without them, we wouldn’t be able to do our job. Now I know sometimes there are meetings that do seem a little pointless which is why for every meeting I have I make sure I know why I’m invited, what the objective is and what outcome the organiser is looking for.

timex clock

Time is precious but the responsibility for your time rests with you

I don’t have time to spend in the business

Part of the job of an internal communicator is keeping the bridge between the centre and field. If you spend all your time in the centre, you can lose touch with the business. The senior leadership teams often look to you to be the person in the know so you have to make sure this is part of your job. Spending a day in the field is invaluable. It can help you solve problems you might be having or clarify the issues you think are out there.

I don’t have the time to attend that course/webinar/conference

You do. If you really valued your own development you would make time. It’s really that simple. I can be guilty of missing out on development when it is a free to attend event or webinar but the truth is, I can make the time to go. Whenever I go to a conference it gives me amazing clarity and focus on my role. Taking that step away from the business you work in all the time is a great way to look at the issues differently and give you ideas to take forward. You need to make sure you are developing your skills so that you are able to give your employer the best ideas, service and value for money possible.
Time is precious but the responsibility for your time rests with you. Your job is not just about sitting at your desk and responding to emails – it is so much more than that…




Thank you to Jenni for sharing this with us.


If you’re like Jenni and a lot of others who really enjoy the opportunity to step away from the day to day and get some clarity of your role and why you do what you do and you want to learn to keep up with the ever evolving role of comms professionals, we’ve got a couple of great events coming up to help you to invest in you.

Ethics webinar

During September we will be hosting a CIPR members’ webinar specifically on ethics in internal communication. Ethics is a key theme at CIPR and September is ethics month. But we know that ethics, the ethical dilemmas we face and the settings we work in in Internal comms can be quite different to the external and traditional PR environments. That’s why we’re developing a webinar for IC. We’ll announce the date, details and booking here very soon. Watch this space.cipr cpd 5 points cmyk 300dpi

Webinars earn you 5 CPD points.



Annual Conference

13 October is our Annual Internal Communication conference. Get your tickets now and save £100 before the early bird ends at midnight on 11 September. This sell out conference is always very popular, a great chance to take a step away from the office for the day, speak to others just like you, share your challenges, get new perspectives and of course hear from a super line up of speakers who will share their knowledgee with you.

Read more and book your tickets here.cipr cpd 10 points cmyk 300dpi

Attending the conference will earn you 10 CPD points.



Image credit; Featured image, Sonja Langford, CCO Splashbase.co

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