• Engaging a workforce through effective storytelling

    Ask the Guru

    Engaging a workforce through effective storytelling

    Everyone seems to be using the word storytelling to describe their work in communicating at the moment – you could be forgiven for thinking it’s some kind of fad to call what we do storytelling. After all, humans have been telling stories since the dawn of time. But like Nick Leonard, MD at Ruder Finn points out: “Every business has a story to tell, but there’s a big leap between having a narrative and embedding it across the entire company. Done well, storytelling can be a motivating and galvanizing force, and we want to learn more about how communicators are achieving this.” For many of us working in Internal Communication […]

  • Experience ‘All About People’

    Employee Communications, HR, Workplace

    Experience ‘All About People’

    There are HR conferences, communication conferences and workplace conferences, but All About People, brings all of these disciplines together, putting people at the heart of all of our work, in an event experience that goes beyond a conference. Taking part, sharing ideas and experiences, and being a part of the experience is all part of the thinking of ‘All About People.’. This is the second All About People event, and it takes place in Bournemouth on 8 & 9 June. We are supporting this year’s event and are pleased to offer our members and wider community a 10% discount. Just use the code CIPRINSIDE when you go to book your ticket. You […]

  • Virtual reality in training, Offiical U.S. Navy Imagery

    Internal communication, Video, Visual communication

    Communication – off the page – the landscape is changing

    Communication is an ever-changing discipline and the days of sending out traditional press releases or staff newsletters and hoping they’ll be read and acted upon have passed too. Professional internal communicators have to look at the range of tools available to them and, more importantly, the way people consume information. Each new technology brings a new channel and a new opportunity to reach out to people in the way that suits them. Digital platforms have enabled a more creative approach to communications and the ways we can create content for these channels is changing again. Virtual Reality (VR), 360 degree photography and interactive videography is revolutionising the way we can tell stories. […]

  • #steelselfie and self belief

    Integrated communication, Internal communication

    #steelselfie and self belief

    In the wake of Tata Steel’s announcement at the end of March that it planned to sell its UK plants, the company has been in the spotlight, a lot. Tata Steel is a past winner of the #insidestory awards for its print magazine, The Journey, in 2015. Later that year, Tim Rutter Head of Communication shared his insight on how they deliver that paper to 5,000 mainly shift-based employees across two sites in South Wales, every fortnight. It really is a great award winner. Every time we heard Tata’s name in the media again, we were thinking of Tim and the people he works with.   Then instead of the media […]

  • Top tips for communicating internally within professional services

    Committee, Employee Communications, Guest post

    Top tips for communicating internally within professional services

    Our committee members regularly share their experience with us here. Today we hear from Natasha Gonsalves who works at Linklaters. Over to Natasha:   Professional services firms provide specialist business support (eg. accounting, legal services, management advice) to businesses and organisations such as large corporations, small businesses or governments. Some of the key characteristics of professional services firms include: – may be a partnership ie. the firm’s owners (partners) work within the firm – serves a range of clients such as large corporations and government organisations – may traditionally be hierarchical in structure – likely to adopt a highly professional approach to conducting business   These specific characteristics influence the communication […]

  • New committee for 2016

    CIPR Inside, Committee

    New committee for 2016

    On Tuesday 15 March 2016 we held our AGM, voted in the new committee and group update at CIPR Russell Square. We had nearly 40 internal communication professionals and CIPR members join us on the night so there was lots of lively discussion as we started the evening, then we covered some of the key work from the group over the last year and we heard from Jason MacKenzie, President Elect for CIPR about his vision for the organisation.   You can see the slides here. Then we got to the business of nominations and voting for the key committee officers. Without a Chair, Secretary or Treasurer the groups cannot […]

In Other News

Engaging a workforce through effective storytelling

Engaging a workforce through effective storytelling

Everyone seems to be using the word storytelling to describe their work in communicating at the moment – you could be forgiven for thinking it’s some kind of fad to call what we do storytelling. After all, humans have been telling stories since the dawn of time. But like Nick Leonard, MD at Ruder Finn points out: “Every business has a story to tell, but there’s a big leap between having a narrative and embedding it across the entire company. Done well, storytelling can be a motivating and galvanizing force, and we want to learn more about how communicators are achieving this.” For many of us working in Internal Communication […]

by ×
Experience ‘All About People’

Experience ‘All About People’

There are HR conferences, communication conferences and workplace conferences, but All About People, brings all of these disciplines together, putting people at the heart of all of our work, in an event experience that goes beyond a conference. Taking part, sharing ideas and experiences, and being a part of the experience is all part of the thinking of ‘All About People.’. This is the second All About People event, and it takes place in Bournemouth on 8 & 9 June. We are supporting this year’s event and are pleased to offer our members and wider community a 10% discount. Just use the code CIPRINSIDE when you go to book your ticket. You […]

by ×
Virtual reality in training, Offiical U.S. Navy Imagery

Communication – off the page – the landscape is changing

Communication is an ever-changing discipline and the days of sending out traditional press releases or staff newsletters and hoping they’ll be read and acted upon have passed too. Professional internal communicators have to look at the range of tools available to them and, more importantly, the way people consume information. Each new technology brings a new channel and a new opportunity to reach out to people in the way that suits them. Digital platforms have enabled a more creative approach to communications and the ways we can create content for these channels is changing again. Virtual Reality (VR), 360 degree photography and interactive videography is revolutionising the way we can tell stories. […]

by ×
#steelselfie and self belief

#steelselfie and self belief

In the wake of Tata Steel’s announcement at the end of March that it planned to sell its UK plants, the company has been in the spotlight, a lot. Tata Steel is a past winner of the #insidestory awards for its print magazine, The Journey, in 2015. Later that year, Tim Rutter Head of Communication shared his insight on how they deliver that paper to 5,000 mainly shift-based employees across two sites in South Wales, every fortnight. It really is a great award winner. Every time we heard Tata’s name in the media again, we were thinking of Tim and the people he works with.   Then instead of the media […]

by ×
Top tips for communicating internally within professional services

Top tips for communicating internally within professional services

Our committee members regularly share their experience with us here. Today we hear from Natasha Gonsalves who works at Linklaters. Over to Natasha:   Professional services firms provide specialist business support (eg. accounting, legal services, management advice) to businesses and organisations such as large corporations, small businesses or governments. Some of the key characteristics of professional services firms include: – may be a partnership ie. the firm’s owners (partners) work within the firm – serves a range of clients such as large corporations and government organisations – may traditionally be hierarchical in structure – likely to adopt a highly professional approach to conducting business   These specific characteristics influence the communication […]

by ×
Take 15 mins and take part in the largest survey on strategic communication

Take 15 mins and take part in the largest survey on strategic communication

Your opinion counts – represent your country and organisation in the European Communication Monitor, the largest annual survey on public relations and strategic communication worldwide! The survey is now in its tenth year and addresses topics such as the usage of big data and algorithms for strategic communication, new ways to enable top management and other staff, stakeholder engagement, the role of social media influencers, social media skills and management competencies. by taking part you are helping the wealth of knowledge, getting your views and experience included and you get a copy of the report. We are interested in the opinions of communication professionals working in organisations and consultancies. It will […]

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